I thought this was a pretty cool ad. I realize that this is trying to sell a product, so it has to be taken in that light, but I still appreciated the positive representation of people helping themselves and bettering their lives. So often, it seems like any time you hear about Africa, it is only about the needs and problems and how you as a rich outsider should fix it. This ad seemed to has a much more respectful attitude to the poor. Also, the positive representation of bikes as serious transport doesn't hurt anything either.